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The Ask

Develop three distinct audience personas to guide the launch of a new responsible sports betting product, grounding each in real behavioral tensions, motivations, and messaging opportunities.

Step

01

Researched media habits, betting behaviors, and cultural signals using secondary sources like Mintel, industry reports, and forums

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Step

02

Mapped research insights to demographic, psychographic, and behavioral traits to form three distinct audience segments with relevant tension points– their situation, mindset, challenges, and strategies to engage

Step

03

Finalized narrative-driven personas and presented them to the client to inform product positioning and messaging strategy

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