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The Ask

Leverage interviews with providers, collaborators, and institutions to understand initial impressions of a new brand offering, identify its unique value to audiences, and distill key research findings and implications to inform the product’s messaging strategy

Step

01

Captured full transcriptions of stakeholder interviews to preserve tone, language, and key verbatims

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Step

02

Organized qualitative data into thematic categories: industry context, market dynamics, perceived value, and communication recommendations

Step

03

Designed a client-ready presentation translating research into messaging implications and brand guidance

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