Social Media Competitive Agency Analysis
Collaborated within a team to execute a comprehensive social media competitive analysis, targeting 10 agencies in the competitive landscape. Merging qualitative and quantitative research to deliver actionable recommendations, presenting key findings to agency leadership for strategic decision-making.
The Goal
Examine an agency's top competitors on social media to consider a differentiated strategy for the agency that supports their brand purpose: delivering strategic storytelling that enables disruptors to scale and the best talent to thrive.
Step
01
Assessed the competitive landscape to understand who the players are, their target clients, how they’re communicating and where the white space is for the agency to innovate, expand, upsell, and cross-sell its services.
Step
02
Reviewed agency social media channels to consider the agency’s current presence, while identifying strengths and opportunities for content (what is working/what could be improved).
Step
03
Identified and presented research-backed best practices to agency leadership in order to help build upon their social presence.