Venture Capital Prospect Research
Spearheaded a client prospecting project, conducting comprehensive research and providing valuable insights to drive the business development of an award-winning agency.
The Goal
Identify Venture Capital firms with portfolio businesses that would benefit most from receiving support with the core capabilities the agency offers.
Step
01
Identified fifteen (15) venture capital firms headquartered in the Midwest that met the agency's criteria for consideration.
Step
02
Assessed all 15 VC firms to better understand who they are, the businesses and industries represented within their company portfolios, and their top news (recent news, leadership presence on social and other social media activity).
Step
03
Reviewed Venture Capital portfolios to evaluate relevance and fit for the agency, selecting the most relevant clients and formally presenting research and insights to agency leadership.